Protecting your data

How we ensure your personal data is safe

As a division of KiwiRail, we are guided by government policies on data protection. At all touchpoints where we request or record your personal data, we ensure it is kept safely. This not only includes high-level data encryption, but also and understanding where the data is kept geographically and ensuring that those locations meet New Zealand Government laws and standards for data protection. 

Please read the following information on our website's data collection points and the policies that they comply with - and be assured that we are transparent and fully protective of your information.

Booking information

When you book with us, we need some basic personal information to create your reservation, issue your booking confirmation, and provide pre-travel information. This information is securely stored and only used for the purposes of managing your booking and internal reporting. 

We make every effort to keep this to a minimum, and for those who would like additional rewards and personalisation, there are additional channels you can sign to, including our Newsletter. 

Newsletter subscription

When you sign up to our Newsletter, we need at minimum your email address.

All further information is voluntary. We love having our customers' names so that we can personalise our communication. We also ask a number of additional questions to help us tailor your experience and the rewards and offers we provide you. But there is no obligation to provide sensitive information.

All data  is stored securely in Australasia with Ubiquity and is only used for internal marketing. We do not share our customers' data with any other businesses. 

How they work and why we use them

Like most websites, our site uses “cookies” and other technology such as pixel tags to improve user experience and to get to know our visitors. 

When you browse our site, your browser creates a small file to record what you do - basically taking information from your browsing activity and storing it on your computer. This allows you to recall your history, amongst other things. 

These cookies do not collect personal information, but may log your general location (city, town or region), information about your device and tell us about how you use our website. More information about cookies can be easily found online.


Analytic Cookies


These recognise the number of visitors coming to our website and help us understand how they navigate around so we can deliver the best experience to site visitors

Crazy Egg Inc.


These cookies are used by heat mapping software provided by Crazy Egg. This helps us to understand how visitors are interacting with pages on our site._ceg.s and _ceg.u track visitor sessions and actions on our site. The _ceir will let us know whether this is a new or returning visitor.

Google Analytics


Google Analytics uses a set of cookies that collect information and report on website usage without personally identifying individuals. It helps us understand how people are finding and navigating through our site. Google has an extensive privacy policy which outlines their responsibilies for keeping your privacy and data secure.

The _ga cookie is used to distinguish unique users with a randomly generated number as an identifier so you aren’t personally identified. It’s used to calculate visitors, sessions and pages visited. It’s set to expire after 2 years.

_gid is similar to _ga and gives us further statistically information on how visitors use our site to help us look to improve the experience.

_gat is used to limit the collection of data on high traffic sites. It expires after 10 minutes.

Collect is used to send data to Google Analytics about the device you were using when on our site and how you engaged with our site such as things you searched for, pages you landed on first or left our site from.

Site Functional Cookies


These recognise returning visitors so content can be personalised and preferences remembered (such as language or currency).



This is used to identify whether you’re using a trusted network or if you’re on a share IP address and applies security settings based on this. It doesn’t contain any user identification information.

It is also used to speed up page load times.



These cookies retain session information. For example, if you’re logged in, this keeps you logged in when your browsing through the website. If you’re filling a form, this keeps the form information while you navigate to another page (particularly if you need to come back to the form to correct info). This info is only retained for the session, it is deleted when you close the session.

On our website you can change the language you wish to view the site in. So for example, you can select Chinese. This cookie remembers the language you selected for 3 months.

Targeting or Advertising Cookies


These record visits to our site, and track the pages visited and the links you have clicked on. This information is used to tailor online advertising to your interests.



We use Google Networks to advertise our products and services. These cookies help us to monitor how well our advertising is doing, make sure you see more relevant ads and also the frequency.

_dc_gtm_UA-# This cookie has a unique identifier which makes it known to Google Tag Manager that the information being captured is for Great Journeys of New Zealand and loads the necessary script to do this.

Test_cookie lets us check if your browser supports cookies.

Google Adwords


This cookie lets us know you’ve visited our site through an ad found in Google search. It gives us the ability to re-engage with you through Google Adwords with further advertisements relevant to you.


This cookie is helping us see what a visitor did on our website after they came through from viewing or clicking one of our advertisements online. This helps us to measure how effective our advertising is.



These are so we can measure the effectiveness of our advertising we do on Facebook.The cookies also signal to Facebook we’re the genuine owner of our website which we have linked to our Facebook page.

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.


The Trade Desk technology uses data to target and serve or to help Great Journeys New Zealand target and serve relevant advertising to consumers and to perform attribution analysis or other analytics regarding advertising audiences, as well as to compile, match and link audiences on behalf of Great Journeys New Zealand. For instance, we may, or help Great Journeys New Zealand, use this data to:

  • Determine what ad to show a consumer and customize ads to particular types of audiences;
  • Customize ads to the type of web page users are viewing;
  • Limit the number of times a consumer sees an ad or a type of ad;
  • Perform analysis of how effective the ads are;
  • Help advertisers learn more about their own consumers;
  • Troubleshooting; and
  • Fraud detection